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In Latest Bid to Lord Over Flies, One Man Tries Salting Them Away
At the Port of Los Angeles, a shipping container holds new weapons in man's battle against one of his oldest adversaries: Musca domestica—the housefly.
The mastermind behind this arsenal is Lorenzo Maggiore, an eighth-grade dropout turned artist who makes an unlikely merchant of death. The sinewy 51-year-old, who favors cargo shorts and wraparound sunglasses, is a surfer and yoga practitioner who speaks in a distinctly Southern California patois.
But when it comes to winged invaders, Mr. Maggiore is no peacenik: He is the creator of a plastic, pump-action shotgun that blasts pests with table salt—he calls it the Bug-a-Salt. While flies are his personal bugaboo, he says the weapon is lethal against mosquitoes, spiders and all sorts of irksome insects.
The mastermind behind this arsenal is Lorenzo Maggiore, an eighth-grade dropout turned artist who makes an unlikely merchant of death. The sinewy 51-year-old, who favors cargo shorts and wraparound sunglasses, is a surfer and yoga practitioner who speaks in a distinctly Southern California patois.
But when it comes to winged invaders, Mr. Maggiore is no peacenik: He is the creator of a plastic, pump-action shotgun that blasts pests with table salt—he calls it the Bug-a-Salt. While flies are his personal bugaboo, he says the weapon is lethal against mosquitoes, spiders and all sorts of irksome insects.
2012
After working on BUG-A-SALT for decades, Lorenzo is granted an “Official Patent of Invention” and launches his product.
May 2012
Lorenzo created a BUG-A-SALT video telling the story of his journey.
July 2012
On July 5th, 2012 the BUG-A-SALT pre-sale launched on Indigogo.com crowd-funding site.
The BUG-A-SALT video posted on YouTube and quickly went viral attracting press, bloggers and customers worldwide.
October 2012
The Wall Street Journal ran a front page article featuring the BUG-A-SALT and Lorenzo.
December 2012
By the end of 2012, Lorenzo took orders for over 20,000 units and raised over $577,000 via presales.
2023
Since its launch, BUG-A-SALT has sold over 5 million units.