In Latest Bid to Lord Over Flies, One Man Tries Salting Them Away
The mastermind behind this arsenal is Lorenzo Maggiore, an eighth-grade dropout turned artist who makes an unlikely merchant of death. The sinewy 51-year-old, who favors cargo shorts and wraparound sunglasses, is a surfer and yoga practitioner who speaks in a distinctly Southern California patois.
But when it comes to winged invaders, Mr. Maggiore is no peacenik: He is the creator of a plastic, pump-action shotgun that blasts pests with table salt—he calls it the Bug-a-Salt. While flies are his personal bugaboo, he says the weapon is lethal against mosquitoes, spiders and all sorts of irksome insects.
After working on BUG-A-SALT for decades, Lorenzo is granted an “Official Patent of Invention” and launches his product.
Lorenzo created a BUG-A-SALT video telling the story of his journey.
On July 5th, 2012 the BUG-A-SALT pre-sale launched on Indigogo.com crowd-funding site.
The BUG-A-SALT video posted on YouTube and quickly went viral attracting press, bloggers and customers worldwide.
The Wall Street Journal ran a front page article featuring the BUG-A-SALT and Lorenzo.
By the end of 2012, Lorenzo took orders for over 20,000 units and raised over $577,000 via presales.
Since its launch, BUG-A-SALT has sold over 5 million units.